SEO plays a major role in the success of a business. SEO brings your business website on top of SERS(Search engine result page) which means more visibility to your business and more visibility gives more customer, the number of customers know your business then more successful your business become. When it comes to SEO, there are more things to optimize and more keywords to target. Keyword research is very important in SEO if we don’t have a keyword strategy then ranking website on top will not be possible.
On-page refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. The main aim of on-page SEO is to make website search engine friendly.
The following comes under On-page SEO.
- Page title - All pages and post should have its own unique title. The title should be mail keyword for the post.
- Meta Descriptions – Meta description is very important as many people do not write Meta discretion. Meta discretion will give an edge over other. Mete discretion should be returned using targeted keywords.
- Meta Tag – Meta tag is important to get high rank in Search Engine and it should be written by using proper and targeted keywords.
- URL structure – URL stands Universal Resource Locator. The track from the server to the final gadget (which is a platform of the user's work) can be illustrated rather simply.
- ROBOT.TXT - The robots avoidance standard, otherwise called the robots rejection convention or essentially robots.txt, is a standard utilized by sites to speak with web crawlers and other web robots. The standard determines how to illuminate the web robot about which regions of the site ought not to be prepared or checked.
- SITEMAP.XML - The sitemap.xml record in an XML document that is spared to a site's server. It contains a rundown of all the subpages having a place with the site. These documents help web crawlers to take in more about the structure of a site.
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